Time For A New Web Design For Your Small Business?

On the first page of Google, you will have a choice of around ten or so different business links to click on. If you click through to a web design that looks unprofessional, in an instant you will probably be clicking on the next link. Many small business owners mistakenly believe that simply having a web presence is all that is needed to gain the benefits of online marketing.

First impressions do count

The design of your website represents the first impression your customer has of your business. If the web design of your site is outdated, or the information is poorly organized, or if your home page is so cluttered that it is hard to know what to look at, your website and web design is probably not working for you. Your visitors will not stay on your site, and take one look at your home page web design and move onto another site. Remember, a competitor's web site is only a click away.

Keeping up with the competition

Do a search on Google for your competitors and go and look at how they are representing themselves online. Can you learn from these sites? Is their web design more contemporary, more professional looking than yours? Your website needs to, at the very least, look as professional as your competitors if you want to be competing with them at the same level.

How often should you update your web site design?

Generally, web designs can start to look dated after two to three years, depending on the style and quality of the design. Like fashion, web designs do go out of style. The simpler and cleaner your web design is, then generally the more timeless the design. The more contemporary and 'now' your web design is, the quicker it will date.

Your web design should look contemporary when compared to your competitors.

Measuring the success of your website

This has never been easier. With all the software that is available to provide you with statistics on website visitors, including what pages they looked at, how they got to your site, keyword searches, etc. it is not difficult to see if you are going wrong. If all your visitors come to your home page and then leave the site, your web design probably has some usability issues that you will need to address.

Creating the illusion

Web designs can be deceptive. You can use a web design to create the illusion that your small business is large and thriving with seemingly hundreds of employees, even if it is not. Creating the illusion is the first step to making this a reality.

Who shouldn't create your web design

Definitely not your brother's friend who has just finished an HTML course and offers to do your web design and build for free, and definitely not your system administrator who has some spare time on his hands. Leave the web design and development of your website to professionals who have valuable experience in this area.

It is worth paying someone to do a good job, than have a website designed built for free that can possibly damage the professional image of your business and, in fact, turn customers away.

Is it time for a new web design?

Web Genesis specializes in providing small business in Australia with high quality, yet affordable website design and development. For more information on our affordable website design and our other services, please visit our website at http://www.webgenesis.com.au.

Choosing a Web Design Company For Your Small Business

The websites can prove to be very essential part in the business irrespective of the size and nature of the business. The advantages of having Custom Website Design for small business may be:

Professional Image: The websites create the scope to reach the prospect clients in vast areas. A Custom Website Design can project the business image in the most effective way to the existing as well as new and intended customers.

Survive in the Competition: The Los Angeles Website Design establishes the credibility and the brand image of the business. The NH Web Design can help in comparing of the services with other competitors. The small business can use the websites to highlight their presence through the websites that projects the business to appear larger than in reality.

Advertising: The small business owners can constantly promote their products and services with the help of professionally designed website. The advertising in the form of the websites ensures that customers get the information about the business round the clock. The Custom Web Design are the effective and low cost alternative to the traditional ways of promotion. The websites are popular as they can be updated from time to time, and maintain the link with the prospect clients.

Customer Service: The websites are useful in providing the friendly service to the customers. The Custom Web Design gives the customers valued information which is required by them. This NH Web Design can improve the sales and maximize the productivity with the reduced cost of promotion.

Attract Customers: The small business can profit immensely with the websites. The reduced cost of the promotions through these websites is the most dynamic feature. The websites can be adorned with the product descriptions, visuals and images of the products, the reviews of the products, instructions and facts and query forms etc. Any special offers and new arrivals can be updated at any time in the websites at the convenience.

The most important factor when deciding to develop the Custom Website Design is to determine how to design them and who can design them better. If the budgets suits, the business can hire full time staff in web designing. As in small businesses where there is limited budget, it is better to hire the services of web designing companies.

The selection of the web designing companies can depend on the following factors which are technical savvy and most cost effective.

Access the requirements: By hiring the web designing companies, the small business can create, execute and develop the existing sites. If the sites only serve the purpose as online brochures, the designing and the execution can be done with the help of the web designing companies while the developing and maintenance can done in house. It is essential to consider the future plans and goals of the business, which gives the idea whether to hire the web designing companies for the long term or for the short term purpose.

Evaluation of the potentiality: It is good enough to do some research and evaluate the potentiality of the web designers before hiring them. After the selection of the prime web developers which may be through the recommendations of other business owners, or the web directories and competitor sites, the important job lies in the evaluation of the portfolios and the fees structure of these web designing companies. The NH Web design firm has to be familiar with the particular business trades.

Evaluation of the services: The next important criterion is to determine whether the NH Web design company can fulfill the requirements. The services provided by them should be able to meet the entire web designing process. These firms should address most of the extra services such as marketing, copywriting etc.

Determine the capabilities: The Los Angeles Website design firms should be able to understand the needs, have proper knowledge about the industry, and work collaboratively in presenting the web to the customers.

Check references: The important part in the selection of the good agencies of web designing is to check with references from the past clients and determine whether the firm met the requirements, worked at the promised fees, fixed the problems, responded to queries and provided suggestions.

Future planning: The NH Web design firm should have the infrastructure to create the Custom Web Design for meeting the long term goals of the business. It should be determined in advance whether the payments are given in stages or most of the payment is given in the initial stages of the service.

It is important to choose the web companies that best solve the purpose. The Los Angeles Website Design with poor content can be heavy on the costs of designing them, fail to entice the customers to visit the sites, and as a result hurt the reputation.

Jules Johnson of Mercy-Designs

article written by Jules Johnson of Mercy-Designs