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Showing posts with label Choose. Show all posts
Showing posts with label Choose. Show all posts

Friday, 29 June 2012

How To Choose A Web Designer


A little while back I had a bit of a discussion about a certain profession that I will not mention here in case someone from the industry in question takes it the wrong way. Don't get me wrong, every major profession is there for a reason and adds a tremendous amount of value to society. The fact of the matter is that every industry and profession has good aspects and bad. When you think of a doctor, lawyer, architect, accountant, etc, you tend to have a personal frame of reference, as well as a more widely held stereotype. There are usually some aspects of that profession that irritate you, or that you think could do with some improvement. Perhaps you don't make use of certain professional services because of these perceptions, whether or not they are commonly held or based on fact.

That got me thinking about my own industry, and what it is about the internet consulting and web design and development industry that drives people nuts, and that if things were different, people would utilize these services more often. What would people change about the industry if they had a magic wand? What would you do differently if you were, for example, a web developer, to differentiate yourself?

These are some of the things I have been told hold people back when discussing this topic with some small businesses:

- Web design and development is too expensive for the average small business

- Apprehension over how qualified an internet professional really is

- There is too much jargon in the industry, which makes it confusing to assess as a non-technical business person

- There is a shortage of internet programming skills relative to visual design skills in the industry

Personally, my big wish is that a certain level of qualification (a degree combining computer science, design and business) was a requirement to practice, the same way that older professions are required to, like accountants, doctors, lawyers, etc. The low barrier to entry makes it difficult for businesses to distinguish experts from hobbyists. Imagine having to choose your doctor based on what he tells you he knows how to do for you!

So, how then does one assess a potential internet partner, who can and should be a long-time partner in the online success of your business? Here are some things to look at carefully when choosing a web designer, web developer, internet business consultant, or related service provider, from my experience:

Technical and business qualifications and experience. Is the business comprised of an inexperienced person with a web design hobby, or has the business got people with tertiary level business, programming and design skills in-house? Make sure they have real-world business experience in developing e-commerce solutions, and look into how far back that goes.

What online business applications has the business developed previously, and how does this match your requirements? Some web design businesses will give you a very nice looking static brochure site, while others will be able to offer advanced functionality, such as a database and content management capabilities, e-commerce functionality, internet business consulting services, site promotion, site management, hosting, domain registration, design, application development, site optimization, newsletter systems, form processing capabilities, logging of user activity, online surveys and polls, user registration and authentication, advertising management, content syndication, and the like. Check how many of these are optional extras an how many are included in the price you are quoted up front. You should always get a detailed proposal up front, and compare apples for apples rather than being too subjective initially. My business, for example, differentiates by bundling over 250 enterprise-level applications into our small business package, at a lower price than most web designers will charge just for the design and some basic functionality.

Long term cost/benefit. What is it going to cost you the next time you need to make a modification? I've never yet come across a successful website that was designed and left as it was created on day one. Your site needs to change with your business, so make sure you know how you will be billed for those changes, and what the time frame for them will be. Every site also has hosting, bandwidth and maintenance costs that most people don't think of when first creating a site. Look into what these will be, and what you get for them, so that you can budget for them when starting your project. Also keep in mind that a cheap solution with one or two features will probably not serve you as well as a slightly more expensive one with extensive built-in capabilities.

Personal style and preference. Different businesses will bring different styles and methodologies to the party. Make sure that the one you go with suits your personal preferences. If your internet specialist loves graphic-intensive Flash-based sites, they will probably develop your informative content-based solution, just not as well as someone who specializes in your preferred style.

Online promotion. Make sure that the business you choose is good at promoting their own online presence. Google, Yahoo, and MSN are the three most popular search engines, so make use of them when choosing a provider. If you are looking for a web developer in your local area, search for the terms you find most important and include the name of your area. For example, I optimize my services for the Joondalup area of Perth, Western Australia, so a search for "web design Joondalup" or "web development Joondalup", or many other internet-based services, brings me to the top when people are searching for local service providers. An internet business that is no good at promoting itself online will be worse at helping you get yours up to full potential.

Satisfaction guarantees. No website can make a flawed business model work, but an online expert should be able to help you make it everything it can be over time, much the same way a personal trainer can't make you fit overnight, but they can help you become a top athlete with focused ongoing attention. Find out what guarantees, if any, are provided. This is a real differentiator, because, understandably, many web design businesses won't do this. Those that do are at least serious and confident in their abilities to ensure that their clients are happy and successful.

Management of expectations. Any internet business that claims excessive short term success rates is probably overselling themselves. Make sure that they (and you) are realistic about the time frames in which your online presence will start producing results.

Consulting skills. Make sure that you are dealing with an internet consultancy, not just a web design house. Experienced internet consultants have the business experience to help you make your business successful online in ways a web designer will probably not.

Find successful web sites online. Many will have the site developer's details in the footer, or in a credits section of the site.




David Malan is an internet and e-commerce expert with over ten years experience in designing and developing enterprise grade online solutions for business.

He owns and runs RealmSurfer Consulting, based in Perth, Western Australia.

Website: Web Design Perth
About: About RealmSurfer Web Design Perth




Wednesday, 13 June 2012

How to Choose a Cheap Web Designer - Top 7 Questions to Ask


Choosing a web designer can be like choosing a tradesman. Who do you trust? Which ones are genuine and which ones will leave you feeling out of pocket? I have compiled a list of questions that we feel you should always ask before commissioning a website. It shouldn't matter whether you're going for an expensive site that is all singing and dancing or a simple site - you should still expect and receive a great service.

So here are the top questions that we think you should ask your web designer or check on their website. Please don't be put off! There are thousands of honest, fantastic companies out there who want nothing more than to make their customers happy. However, as I search on Google, some companies aren't perhaps quite what they appear...

1. Do the examples of their work click through to a website?

I have noticed that on some web designer's sites, examples of work are displayed, but it is not possible to click through and actually view the site they are claiming to have created. I cannot think of any reason for this, other than:

a) They haven't actually created the site - they have simply taken a screen shot of any website and added it to their "portfolio".

b) They have created the site, but it isn't very good and so don't want you to see it.

c) They have created a site with a fantastic looking homepage, so that they can add the screenshot to their "portfolio", but they can't show the rest of the site, as it doesn't exist!

If you can click through to the site, I recommend the first thing you do is scroll down to the bottom of the page. Most web designers stipulate in their terms and conditions that the website will have a "Created by... " link at the bottom of the customer's website. This is the norm in the industry. If then, you scroll down to the bottom and you don't see this, I would be suspicious that the company who claim to have designed the site, possibly haven't.

Also, if you can click through to examples sites, double check that they are genuine! I have seen "portfolio examples" that are clearly fabricated. Perhaps the telephone number of the web designer's "customer" is 01234 5678910, or the domain name is a sub domain, rather than a real domain name. Be vigilant - it will be worth it!

2. Do they offer testimonials that can be verified?

As with tradesmen, often the best way to gauge a web designer is on testimonials from previous clients. I care about the work I do and I want to ensure that my customers are satisfied. On completion of their site, all my customers are sent a short questionnaire about the quality of my work, service, price etc and I am proud to display these on my site. Your web designer should be happy for you to contact previous clients, as this is truly the only way that the testimonials can be verified.

3. How much do they charge for hosting?

When you get a web design quote, you will often find that hosting is included free of charge for the first year. You must ensure that you know exactly how much your hosting is going to cost after this time. For example, I had a customer who had a great website that had cost GBP50, but they were being charged GBP30 per month for hosting! This is far too much (and in my opinion unethical). Their cheap web design ended up costing them a fortune.

You should expect to pay anything from GBP30-GBP60 per year for your hosting for an average site. More than this and I would walk away. Conversely, if you are told that hosting is "free forever", then I would also be suspicious. Perhaps you will be charged a high fee to renew your domain name instead...

4. Will they accept payment from you, without having discussed your needs first?

I have seen some websites that send you directly to a payment page. I would never recommend making a payment for a website without having first discussed exactly what you want - either via telephone or email.

Before parting with any money you need to ensure that your web designer understands what you want from your website, how many pages it will be (you need to know what constitutes a "page"), what you need to supply and what they will source, what would be the best domain name etc etc etc. There's a whole list of factors that should be decided before parting with your money. If a company is happy to receive payment before this, be wary.

5. Do they have Terms and Conditions?

You are entering into a contract with your web designer and as such, you should firstly ensure that they have T & Cs and secondly read them! They are there to protect both you as the customer and also the web designer themselves (yes, sadly sometimes the customer tries to rip the web designer off also). If they don't have T & Cs and say not to worry, it is all based on trust, then be wary.

6. Whose name will the domain name be in?

This is really important. The domain name should always be registered in your name, not the web designer's name. This means that you own the domain name. For example, an unethical designer may register the domain in their own name. If your business is successful (which hopefully it is!) and the time comes to renew your domain name if the domain name is not registered in your own name, the web designer can charge you whatever they like to use the domain name. This is not a situation you want to find yourself in.

Luckily, I think this practice is fading out but I still have the occasional customer who doesn't own their domain name - their previous designer does. How do you check this? If the company's portfolio is genuine, you can visit the website http://www.who.is, type in the domain name and it will tell you who the owner of the domain name is. The owner of the domain should not be the web design company (although they are often listed as the administrators, which is fine)

7. How much will you be charged to makes changes to your site in future?

This is a tricky one. Having your website designed is usually just the first step in. Once your site is up and running, you often want to make changes to it, add special offers, new pictures etc. Obviously it would be unfair to expect your web designer to carry out this work for you for nothing (although some customers do think that web designers should do updates for free!). On the other hand, you want to know that you're not going to be ripped off every time you want to change your site.

You can expect to pay around GBP25 per hour for updates and this is around the norm for most ethical web designers. It's possible get a lot done in an hour, so it generally works out pretty well for customers. Some companies will charge GBP25 per change however, so watch out for this. For example, a designer might alter some text for a customer, add 2 photos and an extra PayPal button. It could usually do this in approximately half an hour let's say, so it would cost GBP12.50. If you were being charged per change, this would be GBP100! Again, just be aware of all the costs before committing.

Something else you may want to look at, is whether or not you have the option to be able to update your own site in the future. This means that you can log into your website and make changes to your own site as and when you like, without worrying about the cost each time. As technology becomes more user friendly, this type of service is becoming increasingly popular.

I hope that helps in your quest for a web designer. Please don't be put off by any of the above. Like all industries, you will hear both good and bad stories and as long as you do your homework, trust your instincts and follow some basic principles, you will end up with an appealing, user friendly, navigable, SEO friendly website.




DK Site Design specialise in offering cheap web design [http://www.dksitedesign.com] and ecommerce. Our low cost web design costs only GBP199 for 6 pages and we pride ourselves on our exceptional customer service, which is reflected in our customer testimonials and feedback. Top quality, affordable web design [http://www.dksitedesign.com]. Why pay more for less?




Saturday, 26 May 2012

How To Identify Fake Web Designers -- And Choose A Real One


Like going on a blind date, choosing the right web designer can be an adventure fraught with false hope.

Unlike a big corporation, a small business generally has a tight budget--especially when it comes to advertising and promotion--to engage a big web design agency to serve their online marketing needs.

With the understanding that a cheap-looking website is not the best way to represent your business--or that you do not have unlimited funds to throw at web designers on the off-chance that you'll get something that resembles what you want--there exist good small design studios and professional freelance web designers with reasonable rates, fortunately.

Here are some tips on how to choose the right one to meet your small business needs.

Identify the Fake Web Designers

Check out their portfolio!

Do they look professional? Is the style of the designer something you would like to have on your own site? Are they logical, easy to use, and provide what's needed to help customers achieve their (and the clients') goals? That means that a lot of business development has gone into them.

Web Designers vs Web Programmers

There are many web designers who are actually programmers who know little, if at all, about design. They use templates that are created by other professional designers. Unfortunately, templates aren't customized to your unique business.

Moreover, with advances in software applications, it is easier than ever to create and build a website. These software can help anyone build a website without knowing a thing. However, there is a distinct difference between creating and designing one.

Design, be it web or print, is about communication. Without the necessary design knowledge how could the programmers do an effective job communicating with your prospective customers?

How Can Good Design Help Your Business

Design is about you--what you know, what you see, and what you have to say. Behind every design is a vision, a purpose, a reason to be. Web design is not about decoration but communication; about making your words and vision visible, giving it form and body for all the world to see.

While the sales copy of your website remains vital for the effective selling of your products or services, the use of typography, color, graphics and layout help lead your prospects read and navigate your website.

This makes your page a pleasure to read and increases their overall user-experience.

A professional, well-designed website has been proven to increase sales!

Web Design Process

The web design process is also a matter of planning, what to include and what to exclude, good design, appealing text, how to sell, what business plan to follow, and more.

Like any other marketing medium, it requires a lot of work by individuals who understand what visitors and the search engines like to see: properly organized text. Combining a nice layout with SEO isn't easy, make sure the designer understands both the human and search components.

The result is pages that perform well for visitors and rank high for specific keywords.

No doubt, there are many who can turn out professional websites, but few who will volunteer to spend dozens of hours consulting with a client, designing a clear and unconfusing website, and sweating over ad copy, pictures and all the major and minor details -- in essence, creating a online marketing vehicle.

Online Marketing

The number one mistake that most first time web site owners make is that they don't know what to do with their site after it's designed. It is very possible to have a beautiful site designed for you and no one ever sees it.

A website is merely another means of marketing your products or services. With hundreds, if not thousands, of websites sprouting out everyday, competition is fierce. Having a "web presence" for your business has virtually become an understatement.

A good designer will not only help you create a professional looking site, they will also ensure that your site gets a good ranking with the search engines so that your site can be easily found online. Make sure that your designer will optimize your site for the search engines and submit it to the major search engines. Your website need to rank reasonably well in search engines.

Moreover, small business should seriously look into harnessing the power of the social media and sound web marketing design to increase the exposure of your services and products to extend your reach.

Is a Website Just a website

In the online world, traffic and targeted prospects is the life blood for you website. A pretty website becomes a white elephant if no customer visits it.

Does the web designer practice what he preaches? How much traffic is his website receiving?

To get an estimation of the amount of traffic, go to http://www.alexa.com, enter his URL to get the traffic details. You'll see the Traffic Rank for his website. As a general rule of thumb, if the traffic ranking isn't within the 1st Million globally (e.g. Yahoo ranks no. 1), then his online marketing effort certainly has much room for improvement, even for his own business website.

Offline Marketing

Small businesses exist in numbers far larger than big corporations.

It is ever more important for your business to stand out from your competition with a professional, consistent image--your corporate identity, namely from your web design, company logo, to the offline marketing collateral such as business card and flyer designs etc.

Having the same company to design both your online and offline marketing collateral have significant advantages of consistency and cost.

Word of Mouth and Testimonials

Word of mouth is a good indication of someone who knows his stuff.

If he comes strongly recommended by trusted friends or family members, chances are he's created design solutions that work for their business quite well. Ask them whether it was a good experience or not.

Most designers will have testimonials from previous clients on their website. It's a good idea to see what his customers are saying about his services. Follow the web links and try contacting some of them. You should have a feel after talking to one or two. This also ensures the testimonials are not fake ones that were simply "made up".

Chemistry is Key

You are going to have to share aspects of your business, from visions to operations to preferences to competition, with this person.

So it's important that you feel comfortable enough with him to be honest about your business details and goals, as well as ask as many questions about his advise as you need to. Does the designer seem friendly and are they willing to answer all of your questions? Does he respond promptly to your emails and/or phone calls?

A good designer will keep in touch with you every few days, at least. You don't want to get down to the final days of creating the site only to find out you don't like it!

Look out for his modus operandi during the first meeting. He should be asking you extensive, detailed questions about your requirements and goals, in order to analyze your needs.

Someone who is more interested in telling you the different design packages he can offer you is probably more concerned about making a quick buck.

Website Maintenance

A common issue with most small business is a lack of technical skills. What happens if you want to update the content after the project has been completed? Can you update it yourself without any HTML knowledge?

Content Management System

Would your website be built on a content management platform such as Wordpress or Joomla? This will allow you to update, edit and add pages on your own without going back to the web designer. Thus saving time and cost.

Engage your Customers via Blogs

If you are marketing your business on the web and you don't have a blog, you will always be beaten down by your competition.

A Blog platform allows you to do things no one else in your market can do with static websites. This means you don't just have a web site, you have a search engine magnet and an interactive community builder that will drive targeted, willing-to-buy visitors to your site.

Price

This is an important factor for any small business to consider.

Although there is no clear-cut rule as to what an "average" price for web design is. In most cases, you get what you pay for. You are paying for this his expertise, time and experience.

Be realistic about your budget. You may not have all the bells and whistles such as animation and special effects.

It is more important to create a successful website that has a good position in the search engine and one that you are very happy with the look and function of than to save a couple of bucks. If you get a good site, your site will be able to grow with your company and, hopefully, that's for a very long time!

The savvy, experienced web designer can implement your ideas and enhance them, spotting possible pitfalls and making recommendations along the way--and he'll help you to understand the procedure and give you the benefit of his experience and understanding of the Web, so that you come away not only with a website, but with an enhanced understanding of the Web and online business. In short, he'll work with you and be effective.





Pagethinker is about web design for small business. A small singapore web design studio specializes in designing effective websites for online marketing. For tips on how to design to attract both customers and search engines, and ultimately, sell your products & services, visit http://www.pagethinker.com




Friday, 25 May 2012

How to Choose the Right Web Design Company to Design Your Website?


Whether you want a new website designed for your company or are looking to re-design your website, finding the right web design company for your needs is the first and crucial step that will ultimately decide its success or failure. Unless your are an established business with an in-house Web design team the chances are that you will need to either hire a professional web designer or build the website or contract a web design company to do this for you.

Most businesses small or large do not have in-house expertise to design websites themselves and have to contract the work out to an external web design company. The importance of professionally designed website is essential. A poorly designed or an outdated website can have a negative impact on your company's brand and drive customers away to your competitors. A company's website is a window to its products and services and often the first point of contact with customers. It is vital for your website to present the right image and brand for your business.

Should you work with a Web design company or a Freelance Web designer?

Whether your website is designed by an independent contractor or a web design company you will need to consider certain issues before you make the decision. Both working with an independent web designer or a web design company have their advantages. Working with an independent web designer can be cost effective and flexible. Working with web design companies on the other hand may cost more but offers significant advantages. They are represented by a team of web designers who often possess wider skills and experience. Each member of the team will often specialise in a distinct area of website design and development, and will often be able to solve complex business issues with ease. Working with a web design company will provide your business with easy access to support as and when required or when something goes wrong.

Factors to consider when selecting a Web Design Company to design your website

Experience and Skills - Analyse their experience and technical skills. Review the information on their website and marketing material. Better still speak to them personally as often a direct conversation about your project will give you a clear idea of their knowledge and expertise.

Portfolio and case studies - Review and analyse their portfolio or case studies. This is usually available via their website. Reviewing other software or websites designed by the web design company can provide useful information anon their suitability for your project.

A streamlined process with a fast turn around time - Understand the web design company's process to see how it fits with your requirements.

Ask for a detailed proposal outlining costs, timescales and proposed solution. A professional web design company will always submit a detailed proposal outlining theses issues.

One stop shop

Think forward. Determine what other products and services can the web design company offer. If your require web design now chance are you will need additional services in future such as web hosting, search engine marketing, content m management system and so on. It can be daunting and an administrative nightmare to deal with many different companies for different services.

Long term relationship

Focus on building a long term relationship with the web design company. It is better to go for a company that offers excellent and timely support as required. Analysing the company and communicating with them will give you an idea whether the company focus on long term relationship or just a one off sale. Supported service knowing that they will be around should something was to go wrong or if requirements change with time.

By taking time to communicate with the prospective web design company beforehand will enable you to select the right web design company to partner with who will meet your expectations. Finding the right web design company and forming a relationship can be a valuable asset for your business for many years to come.




The author K.Singh is the editor for Web design company blog offering advice and tips of Website design, Search engine marketing and Ecommerce.

Kronik Media
27 Old Gloucester Street,
Holborn, London.
WC1N 3AX

Tel: +44(0)207 193 4250
Websites:

http://www.estateagentwebsite.com




Monday, 21 May 2012

Web Design Companies - How To Choose The Right One For Your Business


Your website is your company's calling card on the internet so you need to have one you're proud of and does the job it's meant to, and offer pleasant viewing for your browsers which can only be achieved with quality web development. That means getting a professional web development company to develop your site and create web based solutions for your business. But before approaching a web design company, you should clarify your requirements. Here's how you do it.

Firstly, you must establish your goals. What's the purpose of your web site? Are you selling products, displaying your portfolio, announcing your services? What do you want your visitors to do? Put yourself in your visitor's shoes. What do they expect to find at your website?

Next you have to set your budget. Having these figures in hand at the beginning can help in your negotiation with the web design companies. But don't reveal your budget. Always get quotes based on your needs first. The first thing you would probably do if you live in Liverpool is, go to Google and search for web design companies in Liverpool. Take the advantage of the global reach of the internet and search for web design agencies in UK. Also take into considerations if you have any technical staff you employ, would you need to do the maintenance of the sites yourself? If you do not have the staff, then web based solutions could be the right option for your web development, which are offered by many web design agencies in the UK, how would you find these companies? Just do a quick search in Google for web design agencies UK and it should bring up a long list of web design agencies in the UK. But then it is down to you to single out the right company for your web development needs. However, you could do a more specific search for certain areas like web design companies in Manchester, which would be more local so you can go to see your web development company when you may need to. Web design companies in London would tend to be more expensive compared to the rest of the country

Establishing your goals in this way allows you to clearly explain your requirements to the web design agency that you choose. In fact, these are the same types of questions that web development companies ask at the start of any project. Having the answers readily at hand means you have a better chance of getting the site that you want. Plus, the information you gather from these questions can help in choosing the right web development company.

Finally we come to the all-important step of choosing a web design company. Remember that building a website involves the separate skills of design and development. You need a company with expertise in both web design and web development. And if the firm has business skills, then better still, as you will find if you search for web design companies in Birmingham, they have a lot of al round skills in web development and offering web based solutions.

In fact the ideal web design and web development firm should also offer SEO consulting and marketing advice. Searching for web design companies Leeds would give you less choice of web development and SEO, however, if you searched for web design companies Manchester or web design companies London, you would find more companies with mixtures of different skill sets to make your web design and web development project successful, also the firm should be knowledgeable about the fast-changing world of ecommerce and be able to offer solutions such as database integration, content management, and shopping carts, for example. A firm that has this all round knowledge will be able to come up with ideas and advice that lead to total development solutions. So how do you find your dream design firm?

The first thing to do is to make a shortlist of website design and web development companies and check their online portfolios. See if their designs look like they'd work for your concept. Is the layout clean and easy to navigate? Is the image of the company presented well and is the website's purpose immediately clear? Be wary of designs that are heavy with flash animations, or feature graphics but little text. This suggests the design firm values form over function which is ineffective if you're trying to sell something. Check if the company has offered web based solutions in the past, ask if you can speak to any of their client who have had web based solutions and web development done from them. Remember, you want to find one firm that can handle both the design and development aspects of website creation. Finally, you should ask for customer references. Then, get in touch with existing clients and ask about their experience with the web design company.

It's not easy to find the right website design company for your needs. But if you follow the above guidelines, you'll be able to find the right web design agencies UK for your business. You can find web design companies in all of the UK's major cities such as Manchester, London, Birmingham, Liverpool and Leeds.




Andy Lomax owns and runs Kudos Web Design one of the Leading Web Design companies in Manchester. He has been working within the internet industry for over 10 years and has advised hundreds of companies about their websites and online marketing strategies. Kudos Web Design provides web development




Saturday, 19 May 2012

How to Choose Web Design Company?


Web Design Company

There are many people on internet who call themselves as web designers and web design companies. Many people do it for fun, as a hobby or part-time. Web design companies full-time operations are way to go.. Web design companies doing it for living will take your project seriously. Make sure your web design company has done enough research on internet technologies.

5 firm steps for finding the right Web design company for you

1. Assess your needs:

A professional Web design company will work with you rather than for you. It will help you in defining your organization's requirements. Still, you should have a basic idea of what your web site can do for you. Will it serve as an informative catalog? Will it grab new clients? Will it strengthen relationship with your existing clients? Will it serve the needs of your workers?

There are few initial requirements your organization should aware of:

The intended audience for the Web site

The intended goal of the project

Anticipated budget for the Web site

How the project will fit into a larger marketing/corporate scheme

The individuals/departments within your organization responsible for the project

These initial requirements will help you finding web design firm best suited for your project. You should document them and use them as a basis for evaluating each web design firm. This document will serve as your benchmark to measure each web design firm.

2. List Generation:

You can use many ways to search web design firm. There are strengths and weaknesses on selecting a method to search for web design firm. Combination of different approaches will be your best bet in hunt of web design firm for your project.

Competitors' web sites:

Look for web sites of organizations that you like, mainly web sites of your competitors. Sometimes you have to look for web sites other than your industry. Mostly, web design firm includes site credits (example: developed by 4MDESIGNERS). You can simply visit web design firm's web site and carry on your analysis. If you cannot find the credits on the site, feel free to contact the organization and ask which Web design firm is responsible for the web site? You can at least have some comments about that web design firm from the organization you will be contacting.

Ask your Social Circle and Family:

Ask your friends, colleagues and family which web design firm designed their web site, or if they otherwise recommend a web design firm. Find out what they liked or disliked about web design firm and about web site they developed for them. Few companies' produces better results when they are given Start-Finish task while few are more inclined towards doing particular task.

3. Short List

By considering above mentioned you organization should create a short list of 4-5 web design firms that are best suited for your project.

Evaluate their work:

When its said evaluate, it means you have to evaluate their portfolio, kind of web sites they have developed. If you want to sell products online, you should look for proven ecommerce solutions web design firm has developed.

It's essential that you research a web design firm's work so you can evaluate their potential and quality standards. A web site does not have to be flashy or very interactive to hit the deck, but you must appreciate web design firm's design sense. Also, consider hiring a firm familiar with your particular industry.

When evaluating web design firms, note geographical location of their clients. A Web design firm that has worked with clients in many geographical locations will have a more global approach to your Web site.

Avoid Freelancers:

Don't select a freelancer for your project on a freelance basis, to design and develop your organization's web site. It is rare to find a single person capable of handling all development, visual, technical and web marketing elements that make an effective web presence. More over, by depending on an individual, your organization is at risk of losing its time and money should anything occur to that one individual?

Determine what other products/services the Web design company can offer

What kind of value-added products or services can the design firm offer? Internet Marketing and Web site promotion? Newsletter or email campaigns? If your organization is not currently dealing with a print design agency, for example, this might be a factor for dealing with one group over another. Similarly, can the firm provide database and software development should your organization wish to Web-enable some of its existing systems or processes?

During this stage, your organization should make contact with the potential Web design firms that are on your shortlist.

4. Get Quote/Proposals

Good web design firm will always be ready to submit a proposal for your website along with defined timeline, deliverables and terms & conditions. When evaluating proposal, look how they communicate with you using their website and digital documents.

Maintain a list for each proposal, consisting of its strengths and weaknesses, and the strengths and weaknesses of the respective Web design firm based on its other materials (Web site, portfolio, brochure, case studies, etc.).

5. Evaluate Proposals

After your organization has received all proposals, review and compare them with each other. How do they fare in terms of presentation? Do they present upgrade paths for your project, going beyond the needs of the immediate goals outlined?

6. Think ahead.

Over the past year, many of web design companies of different sizes have emerged, closed their operations or cut back. It's important to ask web design company about long-term relationship.




Abdul Muizz is a Project Manager at http://www.4mdesigners.com Can contact him at amz@4mdesigners.com




How to Choose a Web Design Company


On the Internet today, there are many people who call themselves web designers and web design companies. Some people do it for fun, as a hobby or part-time. Web designers that design full-time are the way to go.. Someone who does web design in their part-time tends not to take it as seriously as someone who does it for a living. There are also people who do web design, who have no formal training. Make sure your web designer has some formal training from a recognized school. People who are self taught, although I applaud them for doing it, have relied on the Internet for all their information, and as you know information on the Internet can be inaccurate.

Relevant Experience

The web design company you choose for your project should have relevant experience. If you would like them to design a e-commerce website, it is best to choose a web designer who has e-commerce websites in their portfolio. Your web design company should be ready to submit a proposal for your website project along with a contract. Beware of companies who don't give you a formal contract. The contract should outline exactly what the web designer will do and how long it will take, the price, and what you have agreed to supply. A formal contract is the best way to avoid disagreements between the web designer and you. Make sure your contract outlines every possible problem that can happen.

Different types of websites

There are different types of websites such as: static HTML (brochure type), e-commerce (with a shopping cart), database, Flash and a website with your own content management system. All of these must come into perspective when you are looking for a web design company. For example if you are looking for a fully interactive Flash website you better make sure that the web design company you choose has done many Flash websites. There is a difference between companies who can do Flash headers for a standard HTML site and web designers who can create a full flash website. Your best bet when choosing a web design company is to have a face to face meeting when discussing what it is you would like to have your website look like , also some sketches and some addresses of websites that you like. This gives the web design company the chance to fully understand what you are looking for and a better chance to give you an accurate proposal.

Things to take into consideration

Does the web design company have an update package? You must know that after your website has been created, from time to time you will require updates. Maybe they will be small maybe not. If the web design company you are choosing does not have an update package, you should inquire about the price of updates after the initial design. You should take the price of updates into consideration before you begin the design process. Make sure the web design company or web designer you choose sets realistic goals for the timeline. Usually if it sounds too good to be true then it is.

Many web designers have their own personal style. For example my personal style is clean and bright colors. Some web design companies love Flash and always build Flash websites. This would not be ideal if you are looking for an extremely search engine friendly website.

You would also have to consider guarantees. Does your potential web design company offer a guarantee? Most web design companies do not. So when you find one who does, you can know that they feel very confident in their capabilities. Another thing to consider is: Does the web design company display a phone number that they can be contacted at. Sometimes as a client you would like to speak with someone, not just get a reply to an e-mail the next day.

How to a find a web design company

There are a few ways to find web design companies in your area. One way is to search the web for: "Vancouver web design" or "Sarasota Web design", obviously depending on the city closest to you. You could also search the Yellow pages for web design companies. Most web design companies who can afford to advertise there have already built a pretty go reputation and have been in business for a while.

Another option is search the web and when you see a website you really like, check for a link on the bottom of the page or on a contact page.




Alicia Harper is a vancouver web designer and she owns a Vancouver Web Design Company [http://www.beseenwebdesign.com] that specializes in web design and search engine optimization. Feel free to e-mail her with any questions about this article.